My Day Office for the Home-based Workers-I

My Day Office, a new Belltown business based in Seattle hopes to cater to the growing population of employers and employees who would rather stay at home, or turn a small space into their own office. The concept of the business is to require the clients a “membership”, meaning they would have to pay the fees and dues, which is more cheaper and flexible than the other office options.

The first location will be on Broad Street and Elliott Avenue, which is scheduled to open after the Labor Day. The store aims to open 20 more locations along the Interstate in the next decade.

Entrepreneur Josh Bereano, 38, said he rolls out of bed each morning in his Hawthorne Hills neighborhood to check his e-mail. He feels cut-off from the work force sometimes.

“People don’t look down at home offices anymore, it’s natural,” said Bereano, who owns the video Internet marketing company Direct Marketing Inc. in an interview. “But still, it’s good to “just get out of the house and spice up the workday.”

President Shauna Brennan of My Day Office has made it a point to cater to the office furniture needs of Bereano and his likes—a la carte. Mobile workers who do not need, or cannot afford yet a long office lease need not to worry.

Brennan is a lawyer on the go—and the idea sprang from her own needs. Two years ago, on a plane to Las Vegas from Seattle, she jotted a list of what she needed in a “day office.” She spent the next year working with architects and space planners on the concept, and the rest as they say, is history.

“I don’t need a full-time office,” she said. “I just need someone when I need them—like right now. And maybe next Tuesday.”

Brennan is investing more than $800,000, including $150,000 in technology, in the new site. Membership starts at $150 initially plus $50 per month for unlimited use of workstations and other services. She claims that what she is actually building here, is a “sense of community” for the people who have been isolated from the workforce.

Aside from ergonomic office furnitures, My Day Office will have the traditional office standbys—such as cookies and popcorn at 3 pm., a softball team, community board and copiers. It will also have computer stations, she said, which are important because the proliferation of flash drives has reduced the need to carry laptops.

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