An overview of thew Chinese office furniture using market forecasting
Snapdatas Snapshots China Furniture 2007 gives year end market size data including 4 years of historical data and a five year forecasts in 2005 and with estimates in 2006. It provides an overview of the Chinese furniture market and covers office furniture and many more. Market value is based on domestic sales. The data that is served will be easy to interprete because it is supplied in both graphical and tabular format. The Snapshots China Furniture 2007 forms part of Snapdatas Furnishing industry coverage.
Snapshots Report Overview:
The Executive Summary within a Snapshots report outlines the main findings of the report - market size, market shares and market forecasts.
Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In other words, it also reorts how much of the product was consumed. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004.
Market Segmentation categorizes key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.
Market Share is the portion of each competitor in the market place and can be expressed in value or volume terms.
This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels:
Consumer Goods example - Supermarket, Hypermarket, Discount Store, Corner shop, Internet, etc.
The key socio-economic indicators in each report will be - Size of population, GDP - Gross Domestic Product, Inflation rate, Exchange rate
Market forecasts are founded on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.
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News archive
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