OfficeMax decides to improve office furniture line
OfficeMax aims to increase and improve its sales by coming up with a higher quality office furniture lines, starting off with the Sharper Image Office line a takeoff of the popular catalog and mall brand. An also, a Broyhill line for the market this summer.
The lines are part of the company’s overall private-brand strategy as it strives to increase profits, said Ryan Vero, the company’s executive vice president and chief merchandising officer. OfficeMax’ line of TUL pens came out last year.
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July 8, 2006The creation of new website for office furnitures
A new website was created by the Engineering Plastics business of BASF for the office furniture industry in North America.
PlasticPortal.com is a website that would help office furniture customers to determine the right decisions that they will make for whatever needs they have. This site illustrates various office equipments that assist customers in bringing out practicality and aesthetics.
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